I've been on every side of the technology table: investor, director, operator, three-time founder of sports tech companies. I've worked with WHO, UEFA, FIFA and Les Mills. Then the game changed.
Now I build with agents. Months, not years. Cost collapsed. Output multiplied.
LLM enriched 3D spatial mapping for the outdoors.
Multi-modal decomposition of social media content, to determine features that drive engagement.

On-device computer vision and AR for football analytics. Andrew Henderson as brand ambassador. Official FIFA App · World Cup. #1 App Store.

AI football coaching for grassroots players. Computer vision and AR on any mobile phone. Kevin De Bruyne as brand ambassador.

AI-powered physical movement gaming on mobile. In partnership with WHO and FIFA.

AI-powered mindful movement experience with AR, in the Les Mills+ app.
Saccade signatures for attention optimisation in ADHD.
Pupil light reflex as signature for CNS fatigue.
AI/AR powered smart glasses for trail navigation.